(03/11)
Café H
Identity Refresh
Café H is a line of globally inspired, scratch-quality meats made by Hormel Foodservice. The goal for this refresh was to take existing brand equities and modernize them to reflect the ever-evolving definition of what global cuisine means to consumers.
Each product was originally color coded in a limiting system, now that extended palette lives exclusively within the photography. This switch allows for the refreshed styling and vibrant flavors in the food to stand out. The open, flexible logo marks can now reflect whatever is being served by the Café H brand as tastes evolve.
Each product was originally color coded in a limiting system, now that extended palette lives exclusively within the photography. This switch allows for the refreshed styling and vibrant flavors in the food to stand out. The open, flexible logo marks can now reflect whatever is being served by the Café H brand as tastes evolve.
Services
Identity Design
Art Direction
Conceptual Development
Client Hormel Foodservice
Agency JT Mega
Photography Terry Brennan
Food Styling Rachel Sherwood, Cindy Syme
Year 2018
Identity Design
Art Direction
Conceptual Development
Client Hormel Foodservice
Agency JT Mega
Photography Terry Brennan
Food Styling Rachel Sherwood, Cindy Syme
Year 2018
