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Hormel Fire Braised Meats
Media Campaign
Hormel Fire Braised Meats are a line of products by Hormel Foodservice. They are considered easy-to-incorporate base meats that kitchens can use with pride as a means of keeping their menu in tact without sacrificing quality.
The campaign captures this idea by re-framing the product as an "ultimate ingredient" and highlighting the journey from cutting board to a chef's final vision. Staying true to the product’s preparation method, no digital corners were cut. The split-scene styling for each photo was physically executed and shot in a single frame.
*Ad Fed MN, The Show 2017 / Art Direction — Silver Award
The campaign captures this idea by re-framing the product as an "ultimate ingredient" and highlighting the journey from cutting board to a chef's final vision. Staying true to the product’s preparation method, no digital corners were cut. The split-scene styling for each photo was physically executed and shot in a single frame.
*Ad Fed MN, The Show 2017 / Art Direction — Silver Award
Services
Art Direction
Graphic Design
Conceptual Development
Client Hormel Foodservice
Agency JT Mega
Photography Cory Howe, Studio H
Food Styling Sara Schumacher
Year 2016
Art Direction
Graphic Design
Conceptual Development
Client Hormel Foodservice
Agency JT Mega
Photography Cory Howe, Studio H
Food Styling Sara Schumacher
Year 2016
